

Destination Santa Fiora?
Destination tourism: how do you attract tourists to places that have genuine history and natural wonders, yet lie off the beaten track? Numerous small-town mayors in Italy have asked me this question? Bitterly conscious of cruel demographics, fewer young citizens, and many emigrating, they want quick-fit solutions. The simplest is to get regional or national government to provide a capital sum for a museum. Their motives are purely political, and the objective and daily opera